We begin the affiliate assessment by benchmarking your affiliate program with both your competitors’ programs as well as industry best in class affiliate programs. We benchmark for volume, affiliate base, creative, program terms, affiliate resources and tools and more. Knowing where you stand compared to your competitors is vital to your Success Roadmap. Affiliates measure your program against others, here we show you what they see.

One of the foundational elements of any program, your creative (banner, text links, copy, widgets, api and more) are often overlooked and rarely compared with best in class examples. We review your creative in its entirety, compare it with your competitors and provide you with detailed recommendations for new banners and text links as well as recommendations for new tools and creative elements that your affiliates may be needing and your competitors may be offering.

Coupons, Consumer Promotions and Affiliate Promotions can make or break any program. We evaluate all of these promotions you have done over the last two years and their effectiveness and success. We compare these with promotions we have done with over 50 affiliate programs over the last 12 years. We then provide you with a comprehensive plan for both affiliate consumers and your affiliates to not only generate more sales but more affiliate participation. This includes any supporting documentation, guidelines and other materials.

How many times have you said “we need more affiliates!” or “why are only 8% of our joined affiliates active?!”. You are not alone. These two activities are the most resource intensive and time consuming out of all the tasks an affiliate manager does during the day. JEBCommerce, an outsourced affiliate management company, reviews your current affiliates’ performance for each month over the psat two years. We identify your premium activation targets in several different areas. Finding new affiliates is the lifeblood and often the surest path to growth and new customer acquisition for any program. We scour our database of over 15,000 affiliates as well as the internet in general, and not only provide you with a list of top targets, but also introduce you to many of these affiliates personally.

Search Engine Marketing can bring a wealth of new customers to your site and a comprehensive cooperative policy can help you gain more new customers. Do you have the best paid search policies in place? Are they up to date with our changing search environment and are your affiliates abiding by these policies? We answer those questions for you.

The final half of your Affiliate Assessment and Success Roadmap is the Roadmap itself. We give you a step-by-step guide to grow your program. We provide you clear and executable tasks with all the supporting material needed to get them done, including: activation email examples, recruiting lists, recruiting methodologies, links to appropriate resources, affiliate agreement changes, if necessary, and more. Not only will you find out how you compare to other programs, but you’ll have a ten page guide on how to get to your destination – sales growth and new customer acquisition in 2010.